As designers, our role is to move beyond functionality and aesthetics to shape how people feel—because in a world full of choices, emotion is what people remember.

Design fiction allows us to visualize tomorrow’s systems, question their implications, and craft visuals that make abstract futures tangible. In doing so, we aren’t just designing for what’s next—we’re designing what could be.

In the world of visual storytelling, it’s often the smallest things that stay with us; the flicker of light on water, the curve of a shadow, a color that feels just right. Those quiet details are what pull us in and make a moment feel alive.

At first glance, returning a shirt might not seem like the most thrilling journey to map. But that’s exactly what drew me to it. It’s such a familiar process — one nearly everyone has experienced — yet it quietly reveals a lot about how we interact with brands, navigate frustration, and form opinions about customer service.

Bringing Trailbound to life wasn’t just about designing a product—it was about crafting an experience that feels as grounded and reflective as a day on the trail itself. As I prepared to launch my hiking log journal, I wanted every marketing decision to echo the same intentionality that inspired the journal’s design.

After developing six point-of-view statements across Snapchat, Spotify, and Prime Video, I wanted to push beyond analysis and into imagination

When I first started creating Trail Bound, my hiking log journal, it was just a collection of loose ideas about how I wanted hikers to record their adventures. Over the past few weeks, those ideas have taken shape in the form of a polished, almost-complete PDF.

When analyzing digital platforms, it’s tempting to focus on numbers; downloads, feature lists, or update notes. Yet those metrics don’t capture the human side of app use: how people feel when they open an app, what they need from it, and where friction gets in the way.

My goal was to create a companion that hikers could return to, a mix of structure and creativity that balances trail stats with reflections, doodles, and mementos.

When I set out to create user personas for the Depop app, I wanted to move beyond surface-level assumptions and instead ground them in meaningful motivations and behaviors.

This week, my digital product idea began moving from concept to something more tangible. What started as an abstract plan for a hiking journal is now taking shape through a detailed component breakdown and the first round of sketches.

As a graduate student navigating the messy, rewarding world of empathy research, I’ve learned that understanding people means more than collecting data, it requires truly stepping into their experiences, their frustrations, and their unspoken hopes.

When I think about creating digital products, my focus is on designing tools that solve real problems in ways that feel both practical and creative.

When you think about thrifting, you might picture sifting through racks of clothing, discovering hidden gems, or chatting with a friend while trying on something unexpected. That same experience has shifted online, and two of the biggest players, Depop and Poshmark,

When most people think about digital products, they picture planners, templates, or maybe a set of art prints. But the real story behind these creations goes much deeper.

Reinventing human centered design, starts in the mailroom.

Design Thinking isn’t a rigid process, it’s a mindset.

Throughout this campaign process, I didn’t just research Oddli, I got to know them.

Social media has always been more than just an app on my phone, it’s been a creative outlet, a career stepping stone, and honestly, sometimes, a bit of a mental drain.

Despite constant headlines about new apps and shifting trends, Instagram remains one of the most impactful platforms out there.