Designing Digital Solutions
When I think about creating digital products, my focus is on designing tools that solve real problems in ways that feel both practical and creative. The three concepts I’ve been working on reflect different aspects of everyday life, from connecting with nature to celebrating traditions to building a business. What ties them together is a belief that design can be both functional and meaningful, offering experiences that last beyond a single use.
Capturing Adventures: The Hiking Log
One of my ideas, The Hiking Log, is a digital or printable journal created for people who want their outdoor experiences to be more than just miles tracked on a screen. Navigation apps are great for data, but they rarely encourage reflection. This log invites hikers to record trail conditions, weather, and distance while also leaving space for sketches, photos, and personal thoughts. It’s a way to preserve not only where you went, but how you felt along the way.
There’s something powerful about writing things down; Wellity Education’s research shows journaling can increase mindfulness and help people retain memories more vividly. In that sense, The Hiking Log goes beyond being a simple tracker and becomes a tool for reflection, turning fleeting outdoor moments into something lasting.
Game-Day Fun: The Sideline Starter Kit
Another product idea grew out of the energy that surrounds sports culture. The Side Line Starter Kit is a collection of digital printables designed to make game days more engaging. Instead of focusing on expensive merchandise that often excludes casual fans, this kit offers a more inclusive way to celebrate. With customizable resources like scorecards, decorations, and even bingo cards, it creates opportunities for everyone, from the dedicated follower to the friend who just comes for the snacks, to share in the experience.
This kind of accessible design fits into what some call “DIY fandom,” where fans take creative ownership of how they celebrate their teams. What excites me about this idea is that it transforms a passive viewing experience into something interactive, giving people a way to make sports gatherings more social and memorable.
Branding Made Easy: Business in a Box
The third product focuses on small business owners who want to look professional but may not have the time or resources to hire a designer. Business in a Box provides a set of editable Canva templates that are carefully designed with branding principles in mind. Instead of settling for free, generic layouts, entrepreneurs gain access to polished, cohesive designs that help them stand out.
Strong branding is more than a nice logo, it’s about creating consistency across every customer touchpoint. Forbes noted that businesses with a consistent brand presentation can increase revenue by up to 23%. By giving business owners tools that are ready to use yet flexible enough to adapt, Business in a Box helps them communicate their identity clearly and confidently.
Designing with People in Mind
What excites me about all of these projects is that they’re not just products, but experiences designed with people in mind. A hiker who wants to hold onto the memory of a trail, a fan looking to bring friends together, or a business owner trying to grow their brand all have different needs, yet they share a desire for tools that feel approachable.
To me, that’s the heart of good design: creating solutions that blend creativity with usability, while leaving space for people to make the experience their own.
See more of my Digital Product Pitches.
