P&O ENGINEERING
The Project
Role: Freelance Designer
Project Type: Marketing Collateral
Tools: Illustrator
Year: 2023-2024
Since January 2023, I have been collaborating with Proper & O'Leary Engineering, a Troy, New York-based firm, to revitalize their brand identity and develop cohesive marketing materials. The objective was to create a suite of collateral that not only modernizes their image but also effectively communicates their expertise to prospective clients and recruits.
Logo Redesign
Career Fair Materials
P & O is continually looking to recruit new engineers to contribute to their diverse team, and in doing so, the company attends college career fairs to help students learn more about the company and its opportunities for prospective employees. I developed several marketing deliverables to get the company's message across.
Booklet
This printed booklet was handed to interested students to learn more about the areas of expertise that the company specializes in. Each page features a different sector of engineering with a small blurb for explanation, alongside photos of the correlating sector.
The end design was as requested and approved by the clients.
Vertical Banners
These vertical banners were placed on either end of the career fair table, encouraging perspective students to engage. I worked closely with the clients to make sure each banner covered exact what they wanted conveyed.
The banner to the left features the name of the firm, its specialities and a quick blurb that encompasses the company as a whole. The banner to the right shows each individual sector that is discussed further in the booklet as well as a following image.
The end design was as requested and approved by the clients.
Business Cards
In order to easily hand out information of employees to prospective students, I was also tasked to make business cards for each current employee of the firm.
Merchandise
In order to ensure brand consistency, I created various merch including shirts and drinkware for the company. The clients wanted a more clean and straightforward look to all of their merchandise that I made sure to keep in order to ensure brand consistency.