TED’S FISH FRY
The Project
Role: Graphic Design Intern
Project Type: Marketing Campaign
Tools: Illustrator
Year: 2024
The Albany, New York based restaurant initially hired me as Graphic Design Intern to aid in producing graphics and content for their 75th Anniversary in July of 2024. From there, I've created t-shirt designs, custom hats, flyers, newspaper ads and more!
Ted's celebrated their 75th year of service with a large celebration in which I was tasked to create marketing collateral. This included posters, marker cards, merchandise and more. Each piece was strategically created keeping in mind the history, friendliness, and community of this family owned business.
Posters
In celebrating their anniversary week, Ted's hosted a "Tour de Ted's" in which customers could go to the respective Ted's Fish Fry location and receive a 75 cent fish fry that day. Encouraging customer to visit the various Ted's locations, this poster was designed to inform customers of which location to visit on which day of the week to receive the promotion.
I played around with several formats to the poster, trying to convey the message as clear as possible. I toyed around with the different restaurant signs throughout the years and highlighting their new food truck. There were a few exclusions to the promotion so I focused on making sure that each was described and translated properly.
Final Design
In celebrating their anniversary week, Ted's hosted a "Tour de Ted's" in which customers could go to the respective Ted's Fish Fry location and receive a 75 cent fish fry that day. Encouraging customer to visit the various Ted's locations, this poster was designed to inform customers of which location to visit on which day of the week to receive the promotion.
I played around with several formats to the poster, trying to convey the message as clear as possible. I toyed around with the different restaurant signs throughout the years and highlighting their new food truck. There were a few exclusions to the promotion so I focused on making sure that each was described and translated properly.
The Impact
Through a data-backed social media rebrand, Devil’s Gear Bike Shop transformed its online presence, strengthened customer engagement, and increased in-store visits.
By integrating the Ride New Haven initiative, we elevated community cycling awareness and positioned Devil’s Gear as a leading advocate for urban biking. This project highlights the power of strategic visual branding, audience-driven content, and local partnerships in building a thriving, engaged cycling community.
Areas for Improvement
Expand to TikTok and Strava to engage younger riders
Incorporate more short-form video content showcasing repairs and bike setups
Develop a dedicated Ride New Haven landing page on Devil’s Gear’s website
Next Steps
Develop a seasonal campaign strategy aligned with biking trends
Expand email marketing with exclusive offers and cycling community news
Continue tracking audience insights to refine content strategy