Personal Branding
The Project
Role: Brand Designer
Project Type: Branding
Tools: Illustrator
Year: 2025
As a part of my capstone project, I created personal branding for all of my creative and business endeavors. I wanted my branding to encapsulate my persona as an artist as well as something that would immediately catch the eye, being the first point of contact between myself and the viewer.
Overall, this project was one that I am very proud of and hope to continue to better evolve as my design knowledge does so as well.
Design Approach
Logo Sketches
Testing out several type and icon designs, I began at the drawing board. Sketching any idea that came to mind.
Vectorized Logos
I then brought several designs into Illustrator, testing out which ones best appealed to not only myself but others.
Compositions
I wanted my logo to reflect the style of design that best suited me. Playful, yet professional. I landed on this tight and bold design, using the font Brother 1816 as the focus.
Color Studies
Moving forward with stark contrast in purples, with another accent of the neon green, My color palette plays into the nature of my logo while not directly taking away from it.
Type Studies
As Brother 1816 takes the focus in my logo, I wanted to incorporate that in my branding as well, making for a seamless flow. Paired with the light weight Merriweather for body copy.
Business Documents
Resume
Business Cards
