Throughout this campaign process, I didn’t just research Oddli, I got to know them.

Social media has always been more than just an app on my phone, it’s been a creative outlet, a career stepping stone, and honestly, sometimes, a bit of a mental drain.

Despite constant headlines about new apps and shifting trends, Instagram remains one of the most impactful platforms out there.

As social media continues to evolve, one thing has become clear: authenticity isn’t just appreciated; it’s expected.

It all begins with an idea.